9 Inbound Marketing Stats You Need to Know in 2017

The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers. To better understand how our relationships with consumers and coworkers are changing, we […]

Is Interactive Video the Next Big Thing? 3 Creative Examples from Brands

It’s hardly a revelation to say that online video content is phenomenally popular. Millions of words have been written on the subject, and millions more will no doubt follow. But one of the great things about marketers is that we’re always looking for what’s next. We know that it’s not enough to rest on our […]

The 7 Things Successful Content Marketers Do Differently

Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an organization’s entire marketing budget is spent on content marketing, making it one of the most significant marketing strategies in use: In fact, most proponents will tell you it also comes with one of the industry’s highest average returns on investment (ROI). […]

The Best Days and Times to Send Your Email

From creating copy to the best time to hit send, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful. If you really want to get your email opened and read, one of the most important things is to send it at the best […]

10 Little-Known Facebook Marketing Features and Hacks You Can Try Today

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best-practices until it came to a point where I could explore all of the useful features […]

7 Pieces of Information Necessary for Any Marketing Strategy

Starting a new marketing strategy is exciting. You’ll get to come up with creative new ideas, see your brand applied in new contexts and in new ways, and hopefully see a positive ROI that makes all your peers and supervisors happy. But successful marketing campaigns don’t just appear out of thin air. A lot of […]

5 Steps to Developing a Strong Social Media Strategy | Social Media Today

With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social – in fact, research shows that a third of Millennials actually prefer to communicate with brands via social media. […]

Get Ready For Small Business Success

The Must-Have STARTUP To-Do List: ASK THE TOUGH QUESTIONS Would you buy your product/service? Will you make a profit at the price? Are you solving a problem? What makes you different from competition? JOT DOWN THE GAME PLAN Do you have enough funds for first year living expenses? Grants/ Loans/Financing? Do you have a clever […]

How to Track Adoption & Engagement

Marketing is telling the world you’re a rockstar. Content management is showing the world you are one. (Robert Rose) For us, not only do we use social media content which are hand-picked posts, we also use professional design and templates. If you visit our social media profiles, bet you will be impressed by the engaging […]